# Cemre Akkaya - Portfolio

> Marketing leader who builds AI tools for business.

## About

Cemre Akkaya is a VP of Marketing & Ecommerce with 10+ years across FMCG, DTC, and marketplaces. She manages an EUR 80M P&L with a 35+ person team across 60+ markets. She also builds production AI tools for her own operations.

## Career

- Currently VP Marketing & Revenue at a cross-border ecommerce company in Dubai
- Previously 6 years at BAT (British American Tobacco) across Germany, UK, Romania, Czechia, and Turkey
- Led retail expansion and B2B sales at GMG for a wellness brand across the Gulf
- Education: Koc University, Istanbul
- Background spans FMCG, DTC, marketplaces, and cross-border ecommerce

## AI Tools Built (15+)

- AI Customer Support Assistant: Two-panel app with Claude AI + 7 tools, real-time order tracking, 4,342 products indexed
- Marketing Strategy Engine: Full 7-phase strategy from live data across GA4, Klaviyo, Google Ads, and Shopify APIs
- Email Automation Suite: Raw HTML templates with personalized blood test recommendation emails
- Product Recommendation Quiz: Live at hewyn.com, 8-question quiz with curated supplement recommendations
- Blood Test Recommendations: Biomarker-to-supplement system with dosing protocols in Shopify metafields
- B2B CRM: Dual-database architecture (SQLite + Metabase API), 6-stage sales pipeline
- AI Product Photography: Gemini API pipeline for editorial product images
- Product Catalog Builder: 263-product Shopify importer with 3 image-scraping methods
- Customer LTV Predictor: First-purchase signals for ad bidding and CRM segmentation
- Product Data Enrichment: 4,300 products enriched with 40+ metadata fields each

## Skills

Marketing Strategy, P&L Ownership, Ecommerce, Performance Marketing, AI/ML Applications, Team Leadership, Cross-Border Commerce, FMCG, DTC, Marketplaces, Digital Transformation, CRM, Email Marketing, Shopify, Data Analytics

## Contact

- LinkedIn: https://www.linkedin.com/in/cemreakkaya/
- Email: cemreakkaya@gmail.com
- Website: https://cemreakkaya.com

## Pages

- Home: https://cemreakkaya.com/
- Projects: https://cemreakkaya.com/#projects
- Writing: https://cemreakkaya.com/#writing
- About: https://cemreakkaya.com/#about